Campaign Tips for Company Campaigns
- Get support from the top! Campaigns that have support of company leadership voiced publically do best.
- Campaigns should be fun and kept to a limited time – one to three weeks, depending on the size of company and activities is plenty of time.
- Form a committee! Many hands lighten the load. Committee members can organize and administer the campaign, key is setting the goal, timeline and creating events and activities based on the number of employees at your company. For example, a committee of about 0 people could easily plan, organize and administer the campaign each year. Committee size depends on the number of employees. We recommend a team of three - five for companies with up to 50 employees; and 5-10 or more for companies with 50 or more employees.
- Depending on the size of your company, break your workforce down into manageable departments/groups. Many successful campaigns have one person per department to help plan and to provide ongoing communication during campaign. These are your champions. They make sure everything gets turned in and completed on time and are the cheerleader among their peers
- Be sure to include new employees and retirees during your campaign. A great way to keep in contact with retires is via a campaign letter from the companies leadership.
- Consider coordinating your theme with United Way of Washington County, MD, or create on company relevant theme related to employee’s interests and the company mission. Campaign related communications, events and activities will be stronger with a consistent message and feel.
- Many of us have a majority of daily communication through electronic media. Consider using your intranet and company e-news to promote your campaign; change the screensaver to the UW campaign theme as a daily reminder that the campaign is underway; encourage the senior team to send meaningful email messages related to their reason for supporting the campaign.
Make the beginning of your campaign an event! Here are some ideas on how to do that:
- food/treats always a plus
- do a skit (to deliver United Way messages)
- hold raffles
- give door prizes
- have employees give testimonials
- have the boss give remarks
- invite United Way speakers
- host an agency fair
- show a video
- personally pass out the pledge cards
- give prizes for those who turn in the pledge cards before they leave the meeting
- It's important to share the final results of the campaign with employees and recognize their role in the success of your campaign. Place a sign or banner in a heavily traveled area, say thanks via e-mail, post a flyer on bulletin boards, etc.
- Running a campaign can be a great team-building experience; but it is important to include the team in every aspect from start to finish to really make an impact.
- Recognition is important. So is saying thank you as often as you can. Personally thank donors. Send a short hand-written thank you if your list is not too long. The more personalized the correspondence, the better it will be received. Also remember the way in which a letter or note is distributed can be as important as its contents – try to deliver it personally if you can.
- Consider rewarding employees for participation in the campaign with fun prizes from your company. For example, lunch with the boss (and paid for by the boss), special parking space close to the entrance, vacation day or personal time off, and anything else that employees will value.
- Find a fun way to close campaign and celebrate the successful work of all involved.
Have a creative way you fundraise for United Way?
Please share your ideas and photos by sending to Mark Weldon.